About Us

“When you photograph people in colour, you photograph their clothes. But when you photograph people in
Black & White, you photograph their souls.” Ted Grant


Simon Carroll - Photographer

Welcome to our website! I am Simon Carroll, the owner of Living Image Photography, a professional portrait studio based in Mount Eliza, Victoria, Australia. We have 40 years of professional portrait experience, coupled with a small team of gifted individuals.

We specialise in our true love and passion - creating natural portraits of children, dogs and their families, then transforming our images Into stunning artwork for the home, made with only the finest museum-quality materials. This way, you can enjoy and treasure our art for many lifetimes to come.

Our Stories matter! Therefore, each year we photograph and publish beautiful coffee table books of dogs and their people to illustrate their emotional connection and the purity of their love. German Shepherds of Australia, US - Our Stories, and Shoot the Dog are the titles of these beautiful books, each book is also a successful fundraiser for Australian Animal Shelters with over $100,000.00 being donated to support the sick, injured and displaced pets in our communities.

We feel blessed being able to make a positive impact with all our clients, documenting their journey through life one frame at a time…


We relocated our successful Sydney studio to the Mornington Peninsula in Victoria in late 2015 after 25 years. We did this to be closer to our family and to challenge ourselves creatively after being based in one place for such a long time.

Our new studio location was chosen and designed in a way which allows us to embrace our creativity in the studio and explore our funky urban side-streets and the many beautiful local beaches. We have an amazing, talented young team which is eager to unleash their imagination so we can create unique masterpieces that families will be proud of.

Melbourne is now our home and we enthusiastically look forward to fostering long term creative relationships with our Melbournian dog-parents.

"Good photography is making something intelligible and memorable. Great photography is making something 
 memorable and meaningful."


German Shepherds of Australia McLaren Review

Ange McLaren
President & Founder of German Shepherd Rescue Victoria

I cannot speak highly enough of the incredible effort, professionalism & impeccable quality of work Simon shows to his clients. My story was a very sad one, I had gone to the vet with my beloved 10.5yo love of my life German Shepherd Georgie Girl thinking I was getting antibiotics for her as she wasn’t well. She was rushed into emergency surgery & found to be riddled with cancer & only days to live. To say I was in shock, devastated & overwhelmed with grief was an understatement.
I rang Simon as I wanted to have a last photo shoot with her before she died & time was of the essence. After finding out my situation, Simon, exhausted himself, rushed off a plane from interstate dealing with his own family tragedy, drove miles to my house to take Georgie & my last photo shoot together.
The day was a horrible, overcast day. Simon had to deal with a mum in utter despair, a very sick little Doggy who was trying her very best, and Simon dealing with the pressure of knowing Georgie was dying & this would be the last photo shoot she would ever have.
The photos that followed were absolute artistry in exceptionally difficult circumstances. The gift Simon gave me with shooting these exquisite photos means to me than words could ever express. His kindness shown to me during this excruciating time was immeasurable.
Words will never be able to thank you enough Simon. You are not just an artist with exceptional talent, but a very kind man with a beautiful soul which reflects in your work.
Thank you for my treasured memories of my Georgie Girl Simon ❤️

German Shepherds of Australia Penny & Gordon Review

Penny & Gordon

We spent the morning with Simon at his studio with my bouncy 20 month old GSD, Gordon. Simon did a brilliant job in getting some amazing shots of Gordon. An experience I highly recommend and we will definitely do an update shoot when Gordon gets a brother or sister down the track! Thanks! ❤️

German Shepherds of Australia Harris Kaden Family

Kaitlin & Kaden

Took up an amazing opportunity to participate in the book German Shepherds of Australia and raise money for German Shepherd Rescue Victoria. From the model interview right through to the photo shoot Simon and his team were a pleasure to work with, both Kaden and I had lots of fun during the photo shoot. The photos are absolutely stunning and I am looking forward to seeing the finished product of the book. Thank You ❤️